Photo of Alex and Janet, courtesy of Dame. Alex Fine and Janet Lieberman are two New York-based female entrepreneurs who are passionate about sex and not afraid to say it. Together, they launched the company. Dame Products , to "empower the sexual experiences of woman kind" by creating sex toys that answer women's sexual needs more adequately than those already on the market. Their debut design is called "Eva," the world's first "hands-free, strap-free, non-intrusive couples vibrator.
Are These New High-Design Vibrators Actually Any Good?
9 Genius Sex Toys Created By Women-Led Companies
Anyone who's shopped for a sex toy knows that searching for a safe, beautiful, well-designed toy can sometimes mean wading through a sea of products plagued by off-putting marketing, questionable safety, or both. But quality sex tech is out there, and some of the most exciting offerings come from women working to make the industry more approachable. Fine, who holds a masters degree in clinical psychology from Columbia University, tells Mashable she met Lieberman, a mechanical engineer and MIT alum, in June upon learning that each had separately planned to start her own sex toy company. Fine says their combined talents — her interest in branding and market research and Lieberman's interest in designing a safe, high quality toy — led them to launch an Indiegogo campaign for their first vibrator Eva in October of By late February of the following year, Fine says Dame shipped its first round of products.
Meet the Two Female Entrepreneurs Making 'Feminist' Sex Toys
Takeaway: Check out these five women-run companies that are ensuring the market has something for everyone. But, until recently, the industry like so many others was largely dominated by men. Dildos and vibrators designed for women were marketed with pornographic imagery more likely to appeal to straight men, and the designs were based largely on what male executives assumed women wanted.
Every product is independently selected by obsessive editors. Not long after, Maude launched with three understated direct-to-consumer products a vibrator, lube , condoms and a highly SFW gray-and-forest-green website that looks more like a place to buy linen goods or silk button-downs than supplies for sex. It can just be nice. Or vigorous, or lustful, or relaxing — or really just however you want it to be.